Unit 2. Responding to a brief.

Analysis: The target audience for this website is teenagers and young adults. This is portrayed by the images, videos and anecdotes on the websites as they are all of teenagers therefore it shows these are the most effected by bulling. The website is all in black white and grey apart from key parts of the website. The connotations of black and grey are depressing and dark which could reflect the serious nature of bulling. It could also be used to show how bulling can leave long term effects on the victims and leave them feeling lonely and depressed. The website however has two bright red and white buttons which stands out. The buttons are for support and help of the charity which is a useful tool on the website. The website also has many video clips and documentaries which makes the website interactive. It allows the audience to gain an insight view into bullying and is a useful feature on the website. I think this poster is successful as it has a key short message across the ...

Initial ideas:  Unit 2: responding to a brief:  Zero tolerance campaign: Moving image sector: - 2 to 3 minute documentary highlighting the mental and physical effects bullying has on a teenager. - An interview style clip with a person who has been targeted online from bullies. - Will include information on where teenagers can go to for support if they are being bullied. Publishing sector: - 3 posters highlighting some statistics surrounding bullying. - Will include information such as phone numbers, email address and websites that the young adults/    teenagers can use if they need support or if they are being bullied. Interactive setor: - An international website raising awareness for young adults/ teenagers who suffer from bullying. - Will include the front page of the website which highlights the long term effects bullying can have     on children/teenagers and how the 'zero tolerance' campaign helps to raise awareness for the cause. ...

Research: Bullying charities: https://www.ditchthelabel.org/ This is an international website which encourages young adults/ students/ teenagers to be themselves and are proud to be different. The website has multiple different campaigns that all highlight different types of bullying in our modern society. On the home page of the website there is a key campaign message which is "No more disempowerment. No more prejudice. No more bullying". The main messages on the website are communicated through numerous short documentaries which show how young adults have suffered from bullying and topics surrounding it such as body shaming. The website also raises awareness through the use of celebrity stories and experiences. This allows us to see that bullying is happening all around us and it is increasingly becoming more of a problem within schools. The website also has many options on the community page. External viewers of the website can create their own personal account wit...